PHENOM LUX - Stand Out and Help Out May 3, 2018Selena Gomez’s first design collaboration with PUMA, is the highly anticipated Phenom Lux—a shoe that is made to stand out and help out. Designed for training, but styled for slaying,...
BIG SEAN LAUNCHES DEBUT COLLECTION WITH PUMA May 3, 2018From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle. He takes inspiration from the simple fact that...
PUMA FOOTBALL CELEBRATE THE 50th ANNIVERSARY OF THE SUEDE WITH THE RELEASE OF THE LIMITED EDITION FUTURE SUEDE 50 PACK May 3, 2018The Suede hit the scene in 1968 and has been changing street-style game ever since. From the courts to the curbs, from ‘80s b-boys to today’s hustlers, it’s been worn...
Nike Air Max 270 Flyknit Upper May 2, 2018Jesi Small, the Nike Footwear Product Design Lead who developed the shoe’s new Flyknit upper, shares four key design details.
